Method and system for online conversion attribution

US10594767B1 · kind B1 · utility

Assignee

• Twitter, Inc. · US

Inventors

• Shariq Rizvi · Mountain View, US
• Ameet Ranadive · San Francisco, US
• Abhishek Shrivastava · Pune, IN
• Wenchang Zhou · San Francisco, US
• Bill Darrow · San Francisco, US
• Santosh Kancha · Pleasanton, US
• Travis Lull · San Francisco, US
• Tom Larson · San Francisco, US
• Yimin Wu · Fujian, CN
• Xiaochuan Qin · Bellevue, US

Key dates

• Filing date: Jan 18, 2019
• Grant date: Mar 17, 2020
• Expiry date: Jan 18, 2039

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L69/329
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for online conversion attribution. The system includes a short uniform resource locator (URL) service programmed to, in response to receiving a short URL from a device: provide a cookie that includes a short URL ID to the device, and provide a short URL descriptor including the short URL ID to a user mapping service. The system further includes the user mapping service programmed to receive the short URL descriptor, receive a social media descriptor including a social media ID, map the short URL ID to the social media ID using the short URL descriptor and the social media descriptor, and attribute, using the mapping, a conversion on a website accessed using the device based upon receipt of the short URL ID from the device.