Delivering content
US10595082B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 26, 2015 |
| Grant date | Mar 17, 2020 |
| Priority date | — |
| Expiry date | Nov 26, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/41
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In one embodiment there is disclosed a content delivery system comprising: a communications network; a media component connected to the communications network, the media component configured to deliver media content for playout at a user device; an auxiliary content component connected to the communications network for providing auxiliary content for playout at a user device; an engagement monitoring component configured to monitor user engagement with auxiliary content played out at the user device; a storage component which holds engagement monitoring data in association with user identifiers; a content control module configured to receive, from a user device, a request for auxiliary content to be inserted in a playout session for playout at the user device, and selectively control delivery of the auxiliary content based on the engagement monitoring data associated with a user identifier for the user device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.