System and method for qualifying events based on behavioral patterns and traits in digital environments

US10600072B2 · kind B2 · utility

Assignee

• Trivver, Inc. · US

Inventors

• Joel LaMontagne · Tecate Mission Road, US
• Mozelle Thompson · Washington, US
• Richard Watson · Norwell, US
• Simon Keating · Aldershot, GB
• Lee Evans · Elm Grove, US
• Timothy Reynard Isaac · Brea, US
• Andrew Michael Williams · Loughborough, GB

Key dates

• Filing date: Aug 26, 2013
• Grant date: Mar 24, 2020
• Expiry date: Aug 26, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0242
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A device that analyzes advertising effectiveness can include an asset repository that stores a plurality of smart objects, an entertainment interface that accepts one or more smart objects from the plurality of smart objects, an event stream processor that receives information from the one or more smart objects and provides metrics based on the information from the one or more smart objects, and a BIND engine that receives information from the one or more smart objects and one or more databases and provides decisions and metrics based on the information from the one or more smart objects and one or more databases.