Advertising selection
US10600082B1 · kind B1 · utility
1Cited by
2References
33Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 5, 2008 |
| Grant date | Mar 24, 2020 |
| Priority date | — |
| Expiry date | Dec 23, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0269
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Selecting an advertisement is disclosed. Seed information associated a consumer's preference for audio content is received. An affinity set comprising one or more member items based at least in part on the received seed information is determined. An advertisement associated with at least one item in the affinity set is selected. The advertisement is caused to be displayed to the consumer.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.