Techniques for facilitating content retargeting
US10600087B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 20, 2013 |
| Grant date | Mar 24, 2020 |
| Priority date | — |
| Expiry date | Dec 25, 2033 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/482
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Techniques for facilitating retargeting of content are described. According to various embodiments, a user specification of a first set of content items and a second set of content items may be received. Moreover, a user specification of flow logic information may be received. The flow logic information may specify a user trigger action, and an instruction that a second content item in the second set is only to be displayed to a particular user after it is determined that the particular user has performed the user trigger action on the first content item. Thereafter, it may be determined that the particular user has performed the user trigger action on the first content item, and the second content item may be displayed to the particular user, based on the flow logic information.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.