System and method to measure effectiveness and consumption of editorial content

US10600089B2 · kind B2 · utility

Assignee

• Oracle America, Inc. · US

Inventors

• Daniel E. Fichter · New York, US
• Christopher R. Tsoufakis · Salt Lake City, US
• Nikki K. Gomez · Brooklyn, US
• Aniq Rahman · New York, US
• Jonah Goodhart · New York, US
• Michael Garrett Seiler · Brooklyn, US
• Suryansh Agarwal · West Orange, US
• Theodore V. McConnell · Cincinnati, US

Key dates

• Filing date: Mar 14, 2014
• Grant date: Mar 24, 2020
• Expiry date: Apr 3, 2035

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0255
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for analyzing user consumption of content on web pages or determining user engagement with content comprising a data collection script and an content-engagement-inference engine. The data collection script determines one or more content elements to be measured from a web page and collects description data associated with the one or more content elements. The description data describes information about the one or more content elements. The content-engagement-inference engine creates an inference or analytics result based on the description data. The inference or analytics result describes how the one or more content elements have been consumed by users and then provides the inference or analytics result for users to designated entities.