Patent · US Active

Decomposing media content accounts for persona-based experience individualization

US10601953B2 · kind B2 · utility

0Cited by

1References

20Claims

0Family size

Assignee

Adobe Inc. · US

Inventors

Payal Bajaj · Palo Alto, US
Sumit Shekhar · Bengaluru, IN
Lakshmi Shivalingaiah · Berkeley, US
George Horia Galatanu · Bucharest, RO

Key dates

Filing date	Sep 22, 2016
Grant date	Mar 24, 2020
Priority date	—
Expiry date	Apr 3, 2038

Classification

Technology area (CPC H)Electricity
CPC primaryH04L67/535
WIPO fieldDigital communication
WIPO sectorElectrical engineering

Abstract

Various embodiments disambiguate users who share media content accounts to provide persona-based experience individualization. Personas correspond to commonly observed channel watching patterns among media content customers. Decomposition of the media content account into personas is achieved by analyzing many accounts, e.g., millions of accounts, on media content platforms. By analyzing accounts, a recommendation system can individualize the channel watching experience in media content accounts.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.