Presenting additional content to an online system user based on user interaction with a scrollable content unit
US10606466B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 13, 2015 |
| Grant date | Mar 31, 2020 |
| Priority date | — |
| Expiry date | Oct 4, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F3/0482
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
An online system presents a feed of content including content items and one or more scrollable content units to a user of the online system. A scrollable content unit includes an ordered set of content items sharing a common attribute, such as advertisement requests associated with the same advertising campaign or images associated with a common subject. The scrollable content unit is scrollable in a direction that is orthogonal to an orientation of the feed of content, allowing presentation of additional content items from the ordered set when a user navigates through the ordered set. When all content items in the ordered set have been displayed by the scrollable content unit, an interaction with the scrollable content unit by the user presents additional content associated with the ordered set of content items, such as a page associated with the common attribute of content items in the ordered set.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.