Advertisement selection and pricing using discounts based on placement
US10607250B2 · kind B2 · utility
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18Claims
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Key dates
| Filing date | Jun 4, 2012 |
| Grant date | Mar 31, 2020 |
| Priority date | — |
| Expiry date | Jun 9, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0241
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An advertising selection and placement system is provided for a social networking system. An advertising selection module identifies candidate advertisements for a user to view along with social networking content. The candidate advertisements can be placed in various slots on the user's display. The expected value of various arrangements of the candidate advertisements in the slots is determined, and advertisements may be selected and placed to optimize revenue to the system. Each advertisement is evaluated using a discount function that adjusts the price of the advertisement based on its placement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.