Attribution modeling using withheld or near impressions
US10607254B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 16, 2016 |
| Grant date | Mar 31, 2020 |
| Priority date | — |
| Expiry date | Feb 1, 2039 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and computer-readable storage media for attribution modeling using withheld or near impression data are provided. One method involves determining, for a first content item impression, withheld or near impressions for a competing content item within a content auction. The method further involves identifying a first set of paths including a sequence of events that includes an interaction with the first content item impression. The method further involves identifying a second set of paths, each including the sequence of events with the competing content item impression replacing the first content item impression. The method compares conversion metrics for the first and second paths to determine attribution credit for the first content item impression.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.