Resource size-based content item selection
US10614153B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 29, 2017 |
| Grant date | Apr 7, 2020 |
| Priority date | — |
| Expiry date | Dec 16, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG10L2015/225
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Systems and methods for automatically determining a content item size may be based on a size of a viewport and a width of a parent element. A script may be configured to determine a size of a viewport, determine a width of a parent element of a resource, and determine a content item size based, at least in part, on the size of the view port and the width of the parent element. A dimension of the determined content item size may be used by a content item selection system to determine a set of content items. A content item selection system may select a content item from the determined set of content items and serve data to effect display of the selected content item in the parent element with the resource.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.