Method and apparatus for return on investment impact reporting

US10614480B2 · kind B2 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Latife Genc-Kaya · Santa Clara, US
• Kamson Lai · Palo Alto, US
• Raju Balakrishnan · Santa Clara, US
• Natalia Corominas · New York, US
• Cristian Orellana · Chicago, US
• Amit Koren · Chicago, US
• Gaston L'Huillier · Cambridge, US
• Francisco Larrain · Palo Alto, US
• Adam Geitgey · Chicago, US
• Jadam Kahn · Chicago, US
• Mike Aparicio · Oak Park, US
• Michael Hines · Chicago, US
• Shafiq Shariff · Chicago, US
• Todd Webb · Wheaton, US
• Derek Nordquist · Chicago, US

Key dates

• Filing date: Mar 15, 2013
• Grant date: Apr 7, 2020
• Expiry date: Nov 14, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0247
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The method, apparatus and computer program product described herein is configured to train and deploy a predictive model that is configured to generate a predicted ROI value for a provider with respect to a current promotion or a future promotion. An example embodiment may comprise receiving input indicative of one or more attributes of a provider or a promotion. The example embodiment may further comprise generating at least one of a predicted return on investment (ROI) value or a predicted ROI component value based at least in part on the one or more attributes of the provider or the promotion and a ROI prediction model. The method may further still comprise generating a merchant impact report including the at least one of the predicted ROI value or the predicted ROI component value for the promotion.