Attribution of a new application installation on a mobile device by analyzing network traffic of the device
US10614482B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 4, 2017 |
| Grant date | Apr 7, 2020 |
| Priority date | — |
| Expiry date | Jun 14, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L63/0272
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system determines attribution of an application install on a mobile device that includes a virtual private network (VPN) application. An application executing on a mobile device may display a third party application advertisement. The VPN application detects a click on the third party application advertisements by monitoring the network requests and records a display time of the advertisement. Further, it detects the download and installation of the third party application by monitoring the network requests and comparing it against a rule from the rules dictionary, and records the installation time of the third party application. If the installation time is within a predetermined threshold time of the display time of the third party application advertisement, an attribution count is updated and is reported to an analytics engine.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.