System and method for targeted marketing and consumer resource management

US10621611B2 · kind B2 · utility

Assignee

• Blackhawk Network, Inc. · US

Inventors

• Mark E. Roberts · Clemson, US
• Jennifer K. Mathe · Irvine, US
• Khanh Nguyen · Milpitas, US

Key dates

• Filing date: Sep 7, 2017
• Grant date: Apr 14, 2020
• Expiry date: Sep 7, 2037

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are provided for providing targeted marketing to goods and services provides and consumer resource management services to consumers. An example system and method for targeted marketing comprises collecting transaction data from point-of-sale (POS) terminals and using a consumer identifier in the transaction data to access stored information about the consumer. This information may be used to target offers and advertisement to the consumer. In an example system for consumer resource management, a consumer may configure a consumer account on the enterprise infrastructure via a web-site. The consumer may use the consumer account to purchase and configure gift cards that may be used for purchasing goods and services. A universal transaction identifier may be associated with the consumer account and used to purchase goods and services from more than one selected goods and services providers.