Systems, methods, and devices for generating metrics associated with advertisement data objects
US10621616B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 7, 2015 |
| Grant date | Apr 14, 2020 |
| Priority date | — |
| Expiry date | Jul 28, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Disclosed herein are systems, methods, and devices for generating efficacy metrics. Systems may include a data object aggregator configured to receive a plurality of advertisement data objects characterizing online advertising content associated with at least one online advertisement campaign. Systems may also include an efficacy metric generator configured to generate a plurality of efficacy metrics characterizing an estimate of a probability of at least some of the plurality of advertisement data objects interacting with a target audience, where the generating is based on one or more properties of the plurality of advertisement data objects. Systems may further include a report generator configured to generate at least one report based on the plurality of efficacy metrics.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.