Conversion tracking of organic content in a social networking system
US10623366B1 · kind B1 · utility
7Cited by
2References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 10, 2019 |
| Grant date | Apr 14, 2020 |
| Priority date | — |
| Expiry date | Apr 10, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L51/52
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A user posting content to a social networking system provides a conversion definition along with the content. The conversion definition identifies a type of interaction associated with the content, such as type of interaction with the content that the user would like to track. After the content is presented to additional users, the social networking system identifies additional users performing the type of interaction with the content identified by the conversion definition. One or more metrics describing the interactions of the type of interaction associated with the content are provide to the user that posted the content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.