Entity sponsorship within a modular search object framework

US10628848B2 · kind B2 · utility

Assignee

• Oath Inc. · US

Inventors

• Tingyi Wu · Sunnyvale, US
• Sophia Thitirat Perl · San Jose, US
• Enrique Andres Munoz Torres · Mountain View, US
• Andrew Poon · San Francisco, US
• Conrad Wai · San Francisco, US

Key dates

• Filing date: May 15, 2014
• Grant date: Apr 21, 2020
• Expiry date: Feb 20, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0277
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A modular search object framework can provide modular search results including sponsored entity search results. The framework includes circuitry that outputs an interactive entity section based on an online search. The interactive section or at least parts of the section may be sponsored by one or more entities. The interactive section includes a plurality of moveable visual objects, such as cards that can be shuffled, flipped, or swiped around. The visual objects and features associated with the objects may be monetized.