Location-based filtering and advertising enhancements for merged browsing of network contents
US10628853B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 21, 2015 |
| Grant date | Apr 21, 2020 |
| Priority date | — |
| Expiry date | Jun 25, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Location-based filtering and advertising enhancements for merged browsing of network content are described herein. In various embodiments, a client device may obtain its geographic location and provide that location to a server for filtering by the server of network content fragment suggestions based at least in part on the location. The client device may then receive some or all of the filtered suggestions for utilization in merged browsing. In some embodiments, a server may further receive an indicator of content being browsed. In response, the server may determine network content fragment suggestions, and may also determine an additional suggestion or prioritize a suggestion based an advertiser's interest. The server may then provide the suggestions and/or prioritization to the client device. In various embodiments, the server may also provide the advertisement(s) for display in a user interface of the client device along with the (prioritized) suggestions.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.