Initiating real-time bidding based on expected revenue from bids
US10628858B2 · kind B2 · utility
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1References
12Claims
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Assignee
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Key dates
| Filing date | Feb 11, 2013 |
| Grant date | Apr 21, 2020 |
| Priority date | — |
| Expiry date | Nov 26, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0275
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An online system provides advertisers with opportunities to bid on presentation of advertisements to a user. Advertisers may bid in real-time on advertisement presentation if the online system determines the expected revenue to the online system from real-time bids is above a threshold value. The expected revenue may be determined based on a probability distribution bids previously placed by advertisers for presenting advertisements to the user or to users with similar characteristics as the user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.