Facilitating consistent A/B testing assignment
US10630789B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Jul 13, 2016 |
| Grant date | Apr 21, 2020 |
| Priority date | — |
| Expiry date | Dec 24, 2036 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/146
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
The present disclosure is directed toward systems and methods for providing consistent test versions of an A/B tested web page in an A/B test. For example, one or more embodiments described herein generate an A/B test mapping that associates ranges of identifiers with test versions of an A/B tested web page. Additionally, embodiments described herein generate a web page visitor token based on a random number that corresponds to a single identifier within the mapping. Each time the web page visitor requests the A/B tested web page, systems and methods described herein utilize the visitor token to consistently provide the same test version of the A/B tested web page to the web page visitor.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.