Content exposure attribution based on renderings of related content across multiple devices
US10631068B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 1, 2017 |
| Grant date | Apr 21, 2020 |
| Priority date | — |
| Expiry date | Apr 25, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L2101/668
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method of an attribution server is disclosed. The method includes determining that one or more request(s) is received through the computer network from a first device based on accessing first data related to renderings of a first content on the first device, and determining rendering of a second content on a second device based on accessing second data related to renderings of content on the second device. The method also includes determining that the first content and the second content are related, determining likely association of the first device and the second device with a same user, and determining that the same user is likely to have rendered the second content on the second device based on exposure thereof to the first content on the first device.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.