Automatic mass scale online promotion testing
US10636052B2 · kind B2 · utility
6Cited by
10References
7Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 21, 2014 |
| Grant date | Apr 28, 2020 |
| Priority date | — |
| Expiry date | Jun 21, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/41415
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Methods and apparatus for implementing automated online promotion testing in an efficient and platform-agnostic manner are disclosed. A test management module interacts with a concept generator module, a promotion analytics module, and agnostically interacts with promotion administering platforms to automatically generate, administer, and analyze a large number of test promotions to online consumers in a manner that minimizes labor-intensive changes to the promotion administering platforms.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.