Continuing playback of advertisements across multiple devices based on monitoring user active viewing duration
US10636054B2 · kind B2 · utility
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20Claims
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Key dates
| Filing date | Nov 29, 2016 |
| Grant date | Apr 28, 2020 |
| Priority date | — |
| Expiry date | Sep 3, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0251
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method comprising: presenting, by a computing device, an advertisement on a first device; monitoring, by the computing device, viewing activity by a user of the advertisement, wherein the monitoring comprises tracking an amount of time that the user actively views the advertisement on the first device; and continuing, by the computing device, playback of the advertisement on one or more second devices until the user has actively viewed the advertisement for a target impression time based on the monitoring.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.