Method and apparatus for dynamically selecting content for online visitors
US10636057B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 8, 2016 |
| Grant date | Apr 28, 2020 |
| Priority date | — |
| Expiry date | Jan 19, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A computer-implemented method and an apparatus dynamically select content for online visitors. The method includes receiving information related to activity of an online visitor on an enterprise interaction channel and identifying channel data related to the activity. A plurality of content pieces capable of being provided to the online visitor during the ongoing journey is identified. A correlation score is computed for each content piece using the channel data to generate a plurality of correlation scores. The plurality of content pieces are rank-ordered by sorting the plurality of correlation scores. A display of at least one content piece is effected during the ongoing journey of the online visitor on the enterprise interaction channel based on the rank-ordering of the plurality of content pieces.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.