Persisting advertisement data on a consumer device
US10643218B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Nov 13, 2009 |
| Grant date | May 5, 2020 |
| Priority date | — |
| Expiry date | Dec 25, 2034 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Technologies are described herein for persisting advertisement data on a computing device and tracking consumer access to the advertisement data. A web-based advertisement viewed by a consumer on a consumer computing device contains a hyperlink or clickable control allowing the consumer to request advertisement data regarding a product or service offered in the ad. If the consumer clicks the hyperlink or control, a data object containing the advertisement data is delivered to the consumer computing device for storage on the device as a contact. Access to the contact containing the advertisement data by the consumer computing device may be tracked as well as access to a landing page referenced in the stored contact.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.