Techniques for expanding a target audience for messaging

US10643226B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Rupesh Gupta · Sunnyvale, US
• Ravi Kiran Holur Vijay · Mountain View, US
• Hsiao-Ping Tseng · Fremont, US
• Romer E. Rosales · Burlingame, US

Key dates

• Filing date: Aug 28, 2015
• Grant date: May 5, 2020
• Expiry date: Dec 4, 2038

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/5651
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

This disclosure relates to systems and methods that include configuring a machine learning system to train on a plurality of messages transmitted to target groups of an online social networking service, determining a threshold differential and a weight value using responses to the plurality of messages, and send the input message to the target in response to a differential between the expected number of positive responses and the weight multiplied by the expected number of negative responses being greater than the threshold differential.