Using environment and user data to deliver advertisements targeted to user interests, e.g. based on a single command
US10643235B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 30, 2014 |
| Grant date | May 5, 2020 |
| Priority date | — |
| Expiry date | Jun 21, 2035 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/5681
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and an associated method for responding to a user's voice inquiry are disclosed. The system accepts the voice inquiry and obtains personal data regarding the user. The system then identifies potential subjects of interest in the voice inquiry from media content currently provided to the user through a device which has captured the voice inquiry, media content present in or capturing the user's surroundings, or media content previously provided to the user as responses to previous voice inquiries by the user. Next, the system determines at least one subject of interest based on at least one of the personal data and the user's previous voice inquiries. The system then presents a response related to the determined subject of interest to the user's voice inquiry.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.