Systems and methods for predicting user segments in real-time
US10643236B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 23, 2016 |
| Grant date | May 5, 2020 |
| Priority date | — |
| Expiry date | Jun 19, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/306
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods can include one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of storing a plurality of user segments for users of an ecommerce website, recording an online browsing trail of a user during an online browsing session on the ecommerce website, the online browsing trail comprising a sequence of one or more actions by the user of the ecommerce website during the online browsing session, and predicting, in real-time, a first user segment for the user from the plurality of user segments during the online browsing session based on the sequence of the one or more actions of the user in the online browsing trail during the online browsing session as recorded by the one or more non-transitory storage modules.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.