Controlling effectiveness of online video advertisement campaign
US10643250B2 · kind B2 · utility
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17Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Aug 28, 2014 |
| Grant date | May 5, 2020 |
| Priority date | — |
| Expiry date | Sep 20, 2035 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.