Digital voice communication advertising

US10657539B2 · kind B2 · utility

Assignee

• MICROSOFT TECHNOLOGY LICENSING, LLC · US

Inventors

• Scott C. Forbes · Redmond, US
• Jerald J. Gnuschke · Woodinville, US
• Tim Moore · Bellevue, US
• Dawson Yee · Clyde Hill, US

Key dates

• Filing date: Jun 29, 2007
• Grant date: May 19, 2020
• Expiry date: Jul 19, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/04
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Techniques for providing third party incentivized communications sessions are described. In some embodiments, a Voice over IP (VoIP) conversation is sampled for audio information such as a word, phrase, utterance, or phoneme that may be associated with an advertisement in a database. The database may be searched for the audio information, or in some embodiments a text equivalent of the audio information, and the associated advertisement may be served to a participant in the VoIP communication session. In some implementations, data from or about the conversation may be compiled for analysis.