Selecting sponsored content and organic content for presentation to an online system user while accounting for relative positioning of sponsored content and organic content
US10664875B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 29, 2017 |
| Grant date | May 26, 2020 |
| Priority date | — |
| Expiry date | Sep 29, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/25891
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
An online system provides a feed of content including organic content items and sponsored content items that are positioned relative to each other to maximize user interaction with the feed of content. To reduce latency of providing the feed of content to a user without impairing positioning of organic content items and sponsored content items relative to each other, the online system initially selects a subset of sponsored content items based on characteristics (e.g., bid amounts) of the sponsored content items. Subsequently, the online system applies one or more selection processes to organic content items and to sponsored content items of the subset that accounts for positioning of sponsored content items and organic content items relative to each other within the feed of content. Hence, the online system evaluates the subset of sponsored content items along with organic content items when ordering content within the feed.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.