Method and apparatus for promotion template generation

US10664876B1 · kind B1 · utility

Assignee

• Groupon, Inc. · US

Inventors

• Aviv Eyal · New York, US
• Deepika Misra · Seattle, US
• Mechie Nkengla · Chicago, US
• Kavita Kochar · Chicago, US
• Ricardo Zilleruelo · Chicago, US
• Francisco Larrain · Palo Alto, US
• Natalia Corominas · New York, US
• Gaston L'Huillier · Cambridge, US

Key dates

• Filing date: Jun 20, 2013
• Grant date: May 26, 2020
• Expiry date: Jun 20, 2033

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0276
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Provided herein are system, methods and computer readable storage media in facilitating the generation of promotions based on promotion templates for the provider's goods, services, and/or the like in an agreement between the provider, also known as a merchant, and a promotion and marketing service that is configured to illustrate or otherwise inform consumers of the availability of one or more instruments for a promotion. In providing such functionality, the system may be configured to, for example, receive promotion data, determine promotion parameters, determine provider service categories, associate at least one promotion template with at least one service category, generate a promotion for a provider, and transmit a proposed promotion to a provider.