Data capture for user interaction with promotional materials

US10664878B2 · kind B2 · utility

Assignee

• AD Persistence LLC · US

Inventors

• George M. Nemitz · Pennington, US
• Vincent James Spinella · Colts Neck Township, US
• Rajiv Konkimalla · Edison, US
• Dillip Kumar Kara · Monmouth Junction, US
• James Francis Spinella · Colts Neck Township, US

Key dates

• Filing date: Dec 4, 2017
• Grant date: May 26, 2020
• Expiry date: May 28, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0257
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A server computer receives a request for promotional material from a management client running on a user device while a non-web-browser application is active on the user device, identifies the promotional material to send to the user device in response to the request, and sends the promotional material to the user device at a first time. In response to the management client on the user device being launched in response to a request from a user of the user device and the promotional material being presented for user interaction by the management client outside the application at a second time, wherein the second time is later than the first time, the server computer receives, over a wireless communication network, data representing a user interaction with the promotional material from the management client on the user device, stores the data representing the user interaction with the promotional material in a data store, and generates an analysis of the data representing the user interaction to determine an effectiveness of the promotional material.