Profiling and identification of television viewers
US10667009B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Jan 15, 2019 |
| Grant date | May 26, 2020 |
| Priority date | — |
| Expiry date | Jan 15, 2039 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H2201/30
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In an embodiment, a computer-implemented method includes starting a first viewing session; receiving one or more programming streams including one or more video programs; storing (e.g., at regular time intervals) program data including identification data describing the one or more video programs and a corresponding time interval; monitoring and/or storing a plurality of interactions with video controls of the particular viewer during the first viewing session; ending the first viewing session; aggregating at least a portion of the plurality of the interactions and the program data in a new session profile that represents the particular viewer's short-term viewing habits; accessing one or more existing signature profiles having signature categories that may represent the long-term viewing habits of a respective viewer; and matching the new session profile with one of the one or more existing signature profiles to deliver a particular viewer a targeted advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.