Method and system for enhanced content recommendation
US10671679B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 30, 2014 |
| Grant date | Jun 2, 2020 |
| Priority date | — |
| Expiry date | Apr 20, 2036 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/9535
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Method, system, and programs for providing content recommendation are disclosed. A first set of candidate content items may be generated based on a user profile, and a second set of candidate items may be generated based on the likelihood that the user will click a corresponding candidate content item in the second set. The candidate content items in the first and second sets may be ranked together using a learning model and presented to the user as content recommendations based on their rankings. The likelihood that the user will click a given candidate content item in the second set may be estimated based on similarities between the given content item and content items related to the given content item. Such a similarity may be computed based on activities performed by users who have viewed both the given content item and a related content item.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.