Apparatus for analyzing advertisement effect and method of analyzing advertisement effect
US10672023B2 · kind B2 · utility
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21Claims
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Key dates
| Filing date | Mar 15, 2016 |
| Grant date | Jun 2, 2020 |
| Priority date | — |
| Expiry date | Aug 25, 2037 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The present disclosure relates to an advertisement effect analysis apparatus and an advertisement effect analysis method. Specifically, the advertisement effect analysis method collects an advertisement viewing history of a user, determines a display state of an advertisement displayed to a user and a user response, and analyzes an effect of the advertisement displayed to the user based on a determination result.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.