Adjusting heavy users' affinity for heavy user entity-pairs in a social network
US10673965B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 28, 2015 |
| Grant date | Jun 2, 2020 |
| Priority date | — |
| Expiry date | Aug 9, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/53
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
A system and method of adjusting an affinity score between an entity pair in a social network is disclosed. The method may include determining, with a processor, whether a first member of the entity pair is a heavy user member. The method further includes if the first member is the heavy user member, determining, with the processor, an affinity adjustment factor between the first member and the second member, and adjusting, with the processor, the affinity score between the first member and the second member of the entity pair in accordance with the adjustment factor to determine an adjusted affinity score. The method may include determining, with the processor, whether a number of interactions on content items indicates that the first member is the heavy user member. The second member is associated with a content item that is being considered for display to the first member.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.