Methods and apparatus to estimate population reach from different marginal rating unions
US10681414B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 28, 2017 |
| Grant date | Jun 9, 2020 |
| Priority date | — |
| Expiry date | Feb 28, 2037 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/4665
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach for different unions based on marginal ratings. An example apparatus includes a reach determiner to estimate a population reach of a union of time intervals for which media ratings data is available; a pseudo universe determiner to determine a pseudo universe estimate of a recorded audience corresponding to the union; determine a pseudo universe estimate of a population audience corresponding to the union based on the pseudo universe estimate of the recorded audience; and determine an error of the population reach estimate of the union based on the pseudo universe of the population audience corresponding to the union; and the reach determiner to when the error does not satisfy a threshold, adjust the population reach estimate; and when the error does satisfy the threshold, determine the population reach of the union based on the population reach estimate.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.