Exploration for search advertising
US10685374B2 · kind B2 · utility
2Cited by
0References
19Claims
0Family size
Assignee
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Key dates
| Filing date | Sep 12, 2017 |
| Grant date | Jun 16, 2020 |
| Priority date | — |
| Expiry date | Jun 7, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method enable exploration of cold ads in an online information system. Cold ads are ads that are new to the system and do not yet have reliable click through rate (CTR) estimates or click probabilities. The method and system selectively boost the click probabilities of cold ads to increase their likelihood of participating in and winning an auction so that the cold ad get more impressions, but without adversely affecting revenue in a production environment when cold ads are introduced.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.