Generating product catalogs using tracking pixels

US10685378B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• Hamza Aftab · San Francisco, US
• Rohan Kuruvilla · San Francisco, US
• Eric Gaudet · San Jose, US
• Shashikant Khandelwal · Mountain View, US
• Kai Ding · Sunnyvale, US
• Risha Nagin Chheda · Mountain View, US
• Xintao Chen · Beijing, CN

Key dates

• Filing date: May 26, 2017
• Grant date: Jun 16, 2020
• Expiry date: Mar 30, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0253
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An online system aggregates content item from third party systems for presentation to users of the online system. To do so, the online system accesses the web pages of third party systems to trigger tracking pixels that have been previously placed by the third party systems. A triggered tracking pixel sends a server call to the online system that includes tracking pixel data such as information about the content item that was available on the web page. Based on the information gathered through various tracking pixels, the online system generates a catalog of the content item that can then be presented to a user of the online system such that the user can browse content items of the third party system while accessing the online system.