Methods and systems for determining exposure to fixed-location dynamic displays
US10692107B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 27, 2017 |
| Grant date | Jun 23, 2020 |
| Priority date | — |
| Expiry date | Jun 12, 2038 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W8/22
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Systems and methods are disclosed for executing the electronic distribution of electronic content to a dynamic display. The method includes receiving, from an advertiser or content provider, a request to transmit electronic content to the dynamic display, identifying a first geographical zone associated with the fixed location; identifying a second geographical zone associated with the fixed location; generating a plurality of directional vectors for quantifying the displacement of any one of the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; identifying a displacement pattern generated by the plurality of directional vectors for the plurality of electronic devices traveling between the first geographical zone and the second geographical zone; tailoring the electronic content based on the displacement pattern generated by the plurality of directional vectors; and transmitting the electronic content to the dynamic display associated with the fixed location.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.