Exploration in a real time messaging platform

US10692114B1 · kind B1 · utility

Assignee

• Twitter, Inc. · US

Inventors

• Reid Marlow Andersen · San Francisco, US
• James Andrew NEUFELD · San Francisco, US
• Ashish Goel · Stanford, US
• Michael Jahr · San Francisco, US
• Utkarsh Srivastava · San Francisco, US
• Sandeep Pandey · San Francisco, US

Key dates

• Filing date: Nov 26, 2018
• Grant date: Jun 23, 2020
• Expiry date: Nov 26, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0275
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A real-time messaging platform allows advertiser accounts to pay to insert candidate messages into the message streams requested by account holders. To accommodate multiple advertisers, the messaging platform controls an auction process that determines which candidate messages are selected for inclusion in a requested account holder's message stream. Selection is based on a bid for the candidate message, the message stream that is requested, and a variety of other factors that vary depending upon the implementation. The process for selection of candidate messages generally includes the following steps, though any given step may be omitted or combined into another step in a different implementation: targeting, filtering, prediction, ranking, and selection.