Patent · US Active

Inferring user demographics from user behavior using Bayesian inference

US10692127B1 · kind B1 · utility

3Cited by

2References

19Claims

0Family size

Assignee

AMAZON TECHNOLOGIES, INC. · US

Inventors

Pooja Kumar · New Delhi, IN
Roopesh Ranjan · Redmond, US
Neela Sawant · Kanchinakote, IN

Key dates

Filing date	Oct 12, 2016
Grant date	Jun 23, 2020
Priority date	—
Expiry date	May 12, 2038

Classification

Technology area (CPC G)Physics
CPC primaryG06N20/00
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Systems and methods are provided for determining or predicting user demographic information using user behaviors through a Bayesian inference. A computing system may determine demographic information (such as age or gender) of a user based on a Bayesian update and a purchase or other user action by the user. In some embodiments, the computing system may determine the household composition of a user account based on multiple purchases by the user account. The computing system may generate recommendations for the user or the user account based on the demographic information of the user or the household composition of the user account.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.