User consumption of third-party offer content through a social networking system

US10699291B2 · kind B2 · utility

Assignee

• FACEBOOK, INC. · US

Inventors

• John Stephen Ketchpaw · Seattle, US
• Dan Barak · Redwood City, US
• Kenji Droullard · Seattle, US
• James F. Geist, Jr. · Issaquah, US
• Hiral Mehta · Bengaluru, IN
• Florian Raphael David Laplantif · Seattle, US
• Dean Kenneth Jackson · Seattle, US

Key dates

• Filing date: Nov 23, 2016
• Grant date: Jun 30, 2020
• Expiry date: Mar 2, 2038

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q50/01
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

The present disclosure is directed toward systems and methods for providing third-party content to users of a social networking system. For example, the disclosed systems and methods receive content associated with an offer from a third party for presentation to a user, display the content associated with the offer in a graphical user interface including a feed of social networking content associated with the user, and detecting an interaction of the user with the displayed content associated with the offer. In response to the interaction of the user, the systems and methods navigate to a website associated with the third party and display a graphical element associated with the offer overlaying a portion of the website.