Network based system and method for managing and implementing online commerce
US10699293B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Oct 7, 2010 |
| Grant date | Jun 30, 2020 |
| Priority date | — |
| Expiry date | Apr 9, 2033 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0249
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The disclosed computer system provides a selectively programmed Web architecture that implements a procedure and method for selectively serving to a Web page one or more electronic ads wherein the selection process is governed in part by application of a statistical algorithm. In a preferred embodiment of the inventive technology, the system manages and serves electronic ads for affiliated Web page publishers and advertisers. A computer-implemented method in accordance with the disclosed technology receives a request for an electronic advertisement for a Web page, wherein the Web page is associated with a Web page publisher, one or more electronic ads are selected using a statistics based approach, and the one or more electronic ads are communicated to the Web page for display.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.