Native video advertising with voice-based ad management and machine-to-machine ad bidding

US10699296B2 · kind B2 · utility

Assignee

• Verizon Patent and Licensing Inc. · US

Inventors

• Dante J. Pacella · Charles Town, US
• Saravanan Mallesan · Fairfax, US
• Mani Tadayon · Leesburg, US
• Christopher N. DelRegno · Garland, US
• Gina L. Otts · Flower Mound, US
• Jean M. McManus · Bedford, US
• Mark D. Carney · Sterling, US

Key dates

• Filing date: Dec 30, 2015
• Grant date: Jun 30, 2020
• Expiry date: Jan 5, 2038

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04M3/493
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method, a device, and a non-transitory storage medium provides storing user preferences pertaining to a native ad service; receiving a program that includes instances of native ad information indicative of instances of native ads; displaying the program; determining, whether instances of native ad information is received; providing the native ad based on the user preferences, in response to determining that the instances of native ad information is received; determining whether a secondary user device is paired; and transmitting instances of native ad information to the secondary user device in response to determining that the secondary user device is paired.