Systems and methods for generating a geo-level hierarchical Bayesian model
US10706191B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 31, 2017 |
| Grant date | Jul 7, 2020 |
| Priority date | — |
| Expiry date | Aug 11, 2038 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Systems, methods, and computer-readable storage media that may be used to generate a Bayesian hierarchical model. One method includes generating a plurality of geographic regions by grouping one or more geographic sub-regions into each of the plurality of geographic regions. The method further includes receiving data for the geographic sub-regions, the data including responses, content inputs, content types, and location identifiers. The method further includes generating geo-level data from the received data by grouping the responses and content inputs of the received data based on a correlation of the location identifiers of the received data to the plurality of geographic regions. The method includes fitting a Bayesian hierarchical model based on at least the geo-level data, the content types, and the geographic regions and determining a content input mix for the content types for each geographic region based on the Bayesian hierarchical model and a content input constraint.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.