Optimizing inventory based on predicted viewership
US10708654B1 · kind B1 · utility
14Cited by
11References
21Claims
0Family size
Assignee
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Key dates
| Filing date | Mar 15, 2013 |
| Grant date | Jul 7, 2020 |
| Priority date | — |
| Expiry date | Jun 21, 2034 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/31
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. Disclosed herein are system, method, and computer program product embodiments for optimizing inventory based on predicted viewership. An example embodiment operates by evaluating past viewership data for a periodic event, determining a tendency of a market segment to view the periodic event, and predicting viewership for a future event based on the determined tendency.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.