Computer-based optimized insertion of non-program media items in media programs

US10708669B2 · kind B2 · utility

Assignee

• Palantir Technologies Inc. · US

Inventors

• Jocelyne Francis · Washington, US
• Brian Tatum · New York, US
• Amanda Held · Los Angeles, US
• Justin Streufert · Frederick, US
• Sarah Gershkon · London, GB
• Anthony Christopher Anderson · Castaic, US
• John Urbanik · Brooklyn, US
• Jacob Stern · San Francisco, US
• Stacy Milspaw · Santa Monica, US
• Mahmoud Abdelsalam · Kirkland, US
• Grant Wu · Seattle, US
• Jake Cornelius · Los Altos, US
• Rolando Fentanes · New York, US
• Christian Tessier-Lavigne · Palo Alto, US
• Samuel Lite · New York, US
• Ankit Buddhiraju · Princeton, US

Key dates

• Filing date: Jan 15, 2018
• Grant date: Jul 7, 2020
• Expiry date: Jan 15, 2038

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04N21/845
• WIPO field: Audio-visual technology
• WIPO sector: Electrical engineering

Abstract

In one embodiment, a data processing method comprises generating impression estimate data that specifies an estimated total number of impressions of a plurality of non-program media items that are possible during future transmission of a plurality of media programs via a plurality of media channels; based on the impression estimate data, generating campaign data specifying a target number of impressions of a particular non-program media item and specifying one or more particular media channels to receive the particular non-program media item; based on the campaign data, and based upon transmission schedule data that specifies future times of transmission of the plurality of media programs via the plurality of media channels, automatically determining digitally stored promotional schedule data that specifies a plurality of times to transmit the particular non-program media item to achieve the target number of impressions; wherein the method is performed by one or more computing devices.