Patent · US Active

System and method for universal, player-independent measurement of consumer-online-video consumption behaviors

US10715864B2 · kind B2 · utility

2Cited by

26References

19Claims

0Family size

Assignee

Oracle America, Inc. · US

Inventors

Daniel E. Fichter · New York, US
Christopher R. Tsoufakis · Salt Lake City, US
Nikki K. Gomez · Brooklyn, US
Aniq Rahman · New York, US
Jonah Goodhart · New York, US
Michael Garrett Seiler · Brooklyn, US
Suryansh Agarwal · West Orange, US

Key dates

Filing date	Mar 14, 2014
Grant date	Jul 14, 2020
Priority date	—
Expiry date	Mar 14, 2034

Classification

Technology area (CPC H)Electricity
CPC primaryH04N21/812
WIPO fieldAudio-visual technology
WIPO sectorElectrical engineering

Abstract

A system that is an independent measurement system to gauge video consumption or viewing is disclosed. Methods for formulating a universal set of measurements or metrics that is operable across all video players, video-content types, ad (advertisement) networks, display devices, and browsers is also disclosed. This set of measurement or metrics advantageously is configured to operate consistently and equally well regardless of the particular video player, video-content type, network, display devices, and browsers that are used.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.